We wanted to take the opportunity to welcome you to our new website, created by the award-winning website design and digital marketing agency, TheeDigital.
The Institute for Family is a program of the Children’s Home Society of North Carolina. The Institute works to raise awareness on the broad conditions affecting families, celebrate families for their strength and resilience, and promote equitable, family-centered solutions that elevate family well being.
Our goal with our website redesign was to provide our website visitors and clients with an aesthetic and modern site that more accurately represents The Institute for Family. Just as important, we wanted to make sure it was easy to navigate and use no matter what device you’re on, so you could have the best possible experience while you’re here. We are thrilled with the result and hope you are too!
Our new award-winning website is built on WordPress utilizing the most recent web design trends. Our new web content management system lets us be more proactive in updating and maintaining our website content as it’s so easy to use. Now, we will easily be able to post new Shine On stories, videos, and articles to keep you up to date on the latest news, as well what’s going on with us.
An Enjoyable Customer Experience
When we sat down with TheeDigital to discuss what we wanted for our website, we had you in mind - we wanted you to enjoy being on our website. We were picturing a clean, intuitive design with a clear navigation that allows you to find exactly what you’re looking for without worrying about text that’s hard to see or pages that are slow to load. Our site is fully responsive so you can easily find our stories, trainings, and Light Lab articles on any size screen or device, including smartphones and tablets.
Easy Updates for Accurate, Up-to-Date Info
While your experience was our top priority, we wanted a website that we could be involved in. The Institute for Family is constantly updating, and we wanted a website that any of us could update with new information or data easily. Instead of having to bring a developer in for every update, we can do it all ourselves, and we love being able to share new photos, videos, family stories, and so much more with you.
Before our site was ready to launch, TheeDigital provided comprehensive training so we could get the most out of our website. We love how simple it is to manage our entire website in one place, so we can spend less time doing admin and operations tasks and more time investing in new papers and articles for the public.
Search Engine Optimization
We wanted you to be able to find us easily, whether you came straight to our site or were simply looking for information on how to promote family well-being. The marketing team at TheeDigital follows the latest internet marketing trends and knows the how to leverage search engine optimization techniques that make it easy for our current and future clients to find us on Google and other important search engines. Because our website now offers fast load times and a mobile-friendly design in addition to strategic keyword usage, optimized images, and relevant content, we are much more visible in search engine results and are excited for the opportunity to be more widely seen.
Custom Design for Improved Performance & Security
While WordPress offers endless customization through plugins, we know that too many plugins can slow down our site’s load time, or if they aren’t from reputable sources, they can cause security issues. TheeDigital helped us choose the essential plugins that are well-known for their quality, functionality, and security so we can have the features that will benefit our clients without any of the concerns.
Resource Library
We now feature a robust Resource Library where you can find any of the Light Papers, Lightbulb Moments, trainings or family stories in one place. Be sure to check it frequently to stay up-to-date or sign up for emails so you can get updates sent directly to you!
We are proud of the new Institute for Family website and hope you enjoy it, too. After meeting with TheeDigital, we felt confident they understood our goals to create an excellent visitor experience, make it easy to find us online, and simplify site updates. Be sure to browse around and explore some of the new features, read our articles, take one of the trainings, and listen to some of the stories we have to share.
